The NRD Origin Story

The saying “Not Really Drinking… Just Beers” came from my grandma-in-law years ago while she was sitting in a bar in Chicago, casually explaining away a round with friends. That line stuck with us—it was funny, honest, and somehow perfectly summed up the way we show up in life: lighthearted, social, and always ready for a good time. NRD grew out of that spirit. We’re a family-driven brand built around the moments that matter—hanging out with friends, sports games, backyard parties, bars that feel like home, and all the everyday chaos in between. We use this brand as an outlet for the things we love: dad jokes, wine, sports, the occasional questionable decision, and even fun stuff for the kids. We’re not here to pretend we’re anything fancy—just a crew that likes to laugh, keep things real, and wear what actually feels like us.